26 June 2012, Kuta-Bali: The O’Neill and Coca-Cola ISC crews have been busy preparing for the start of the inaugural O’Neill Freak of the Reef Challenge, which will take place during the three day period from June 28 to July 1st in West Sumbawa, Indonesia
The six star Coca-Cola ISC sanctioned professional surfing competition will be drawing Indonesia’s top ranked surfers to compete in the beautiful and unspoiled West Sumbawa area, with a total prize purse of Rp 60 million rupiah up for grabs in the Men’s Open, Women’s and Master’s Divisions, along with valuable Coca-Cola ISC Championship points.
The swell forecast is looking perfect for the event, with a building swell that should peak on Saturday afternoon for a great finish at Scar Reef. The backup location of YoYo’s is being prepared for the early rounds and early mornings of the competition, as it is one of the most reliable and consistent surf breaks in the area, perfect for the morning sessions while Scar Reef typically gives up her best in the afternoons.
It promises to be another epic event on the Coca-Cola ISC Tour with the nations best pro surfers battling it out over the razor sharp and aptly named Scar Reef, taking off deep and pulling in with the hope of nabbing the biggest and longest barrels….and coming home with the traditional Scar Reef trophy sword held high!
Previous Scar Reef winners Rahtu Suargita and Raditya Rondi will be there, along with this years number one ranked Lee Wilson and number two ranked Mustofa Jeksen, as well as Garut Widiarta, Dede Suryana, Pepen Hendrik and Mega Semadhi to name but a few.
You can follow the O’Neill Freak of the Reef Challenge on http://isctour.com/events/
The O’Neill Freak of the Reef Challenge is sponsored by the Government of West Sumbawa, PT Newmont, and O’Neill Indonesia, with media coverage by Coca-Cola ISC partners Surfersvillage.com, Lines Magazine, Alam TV Bali, SurfTime Magazine, BaliBelly.tv, Baliwaves.com, RVM, the Outdoor Channel, MyLifeOnBoard.com, and assisted in the Coca-Cola ISC’s “Keepin’ It Green” program by the ROLE Foundation, GUS, and Climate Wave.
O’Neill Indonesia
Ratna Kencanasari
+62 361 733 401
Coca-Cola ISC Tour
Tim Hain
Media and Communications
Tel: +62 361 768 293
Mobile: +628123606674
Email: tim@isctour
About O’Neill
O'Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.
While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O'Neill's set of core values - innovation in style and technology - has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first neoprene surf wetsuit and board leash, to the world's first stitchless board shorts and range of groundbreaking wearable electronics, O'Neill's spirit of innovation will always drive the company forwards.
Today, O'Neill can be found the world over. In touch with its rich heritage and the universal appeal of board riding culture, O'Neill will always be committed to growing its reputation as one of the world's leading youth lifestyle brands based on a unique half-century of history as the First Name in the Water.
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